Our Approach
The WestWord Group isn’t your typical communication agency. We’re a network of proven communication professionals, representing all the disciplines critical to developing, implementing and managing effective organizational communications. We’re also people who have worked together for decades, across a variety of communication assignments, and become united by common experience and shared values… 
Our approach to communication strategy reflects those values and leverages that experience. First and foremost, the people of the WestWord Group are communication practitioners. We’re a group of hands-on professionals, who believe in accomplishing things – not in talking, or making empty promises. We’re people who are intellectually curious, and focused on applying our experience and knowledge to finding the communication solutions right for each individual client.
Second, because we understand that communication challenges are specific to each organization, we don’t deliver “off-the-shelf” answers. We don’t waste our time or your money on answers that aren’t going to survive in the real world in which you must operate. While most traditional agencies must contend with meeting corporate-imposed quarterly financial targets, we’ve maintained the
flexibility required to deliver real value to our clients. We start each assignment with a simple question: What is the right mix of skills, experience and personalities to deliver what’s best for this client?
The WestWord Group believes that building long-term relationships, based upon the consistent delivery of value, serves us – and our clients — far better in the long run. We believe in complete 
candor. Our job often is to tell our clients what they need to hear, rather than what they want to hear. When you deal with the WestWord Group, you can count on honest and direct answers, drawn from application of our extensive experience to your individual circumstances.
And you can count on accessibility. Our clients receive the full attention of a team of seasoned people, each with a blue-chip roster of satisfied clients. We believe in being personally available and accountable Clients demand top-drawer results, and demand they be achieved at costs that reflect the budget pressures of today’s business world. At the WestWord Group, we recognize that reality and our flexible network of talented specialists delivers on both counts.
Businesses and organizations can’t afford simply to throw money at a scattershot approach to communicating with customers, neighbors, employees, opinion leaders, decision makers or any of the other audiences critical to their success. They need practical, efficient and cost-effective organizational communications, for internal and external audiences.
We view each of these communication challenges from the client’s perspective, rather than through the lens of a predetermined plan. Our
approach allows us to put together just the right team for each job – a custom team of people with the specific skills and experience right for the assignment. That approach keeps us lean and productive – and it delivers results for clients without the unnecessary expense of supporting agency overhead and paying for resources of no direct value to them.
To find out how we can help you, contact us at contact@westwordgroup.com.
We believe your communications should work hard to help your organization achieve its goals and objectives. Our team approach helps you craft communications that add to your bottom line. Our network includes professionals specializing in the critical areas of effective organizational communications.
Defining your organizational identity, and crafting effective programs for enhancing your reputation among customers, prospective partners and employees, neighbors, investors. Building powerful product and service brands, and the marketing tools you need to sustain them. Improving your relations with the media, and your ability to communicate through the media during good times and crisis situations. Staying abreast of the important policy and regulatory issues that shape your business environment. Helping your entire organization grow and develop through specialized communications-related training. Producing distinctive and visually powerful communication tools that connect with people.
The WestWord Group brings together seasoned professionals with proven track records across these and other communication disciplines.